Are You Content With Your Holiday Promos? Five Simple Ways To Go By Dina Giolitto, Sat Dec 10th
Marketing Gift Idea 1: Give Your Subscribers a Free E-Book. People make e-books seem much more difficult than they are. Ifyou can write articles, do this. Set your mind to the task,write five short ones right now and pop the text into one file.Add an attractive cover, a short cover letter, your logo,copyright and contact email. Save as a PDF, upload to yourserver and create an email that links to the pdf so your readerscan download. That's all there is to it! Marketing Gift Idea 2: Create a Christmas Wish List for YourNetwork.
Offer your networking pals a little stress-relief this chaoticholiday season. Tack up a "Web Marketer's Wish List" that youplan on submitting to "Santa," then sit back and wait for thereactions and funny comments. If your Wish List fills up withgreat content, inform the group that you plan to post it on yourwebsite and include everyone's names and URLs. What a fun way togive away some free exposure and have a few Christmas chuckles. Marketing Gift Idea 3: Give Your Subscribers a Plan of Action. By FAR, the biggest obstacle web marketers face is making a planand then carrying it out. Your readers will regard you as aMarketing God or Goddess if you give them what they desperatelyneed: a plan of action! Do a little brainstorming, come up witha generic marketing plan, list instructions so your marketerswill know exactly how it's done, and then package in a pdf filethat your readers can download and put to use right away as theygrow their businesses. Marketing Gift Idea 4: Give Your Subscribers a List of Resources. Remember when you were that new marketer and you didn't have aclue? I'll bet that you
crossed paths with someone who quicklybecame your ultimate web marketing hero because they gave youwhat you desperately needed: resources. Now's your time to payit forward. Help a newbie marketer who needs some direction andwin the admiration of someone who just could become a futurecustomer. Bonus Tip: What You MUST DO to Put this Plan in Motion. Okay, here's the final and most important part of your HolidayGift-Giving Plan. You MUST leverage the power of communication.Tell everyone you meet what you'll give them if they sign up tobe on your subscriber list. Do it at the end of every post youwrite. Include your message on your home page and in your blogposts. Add it to the bottom of your emails. It's your job to getthe word out. Example: "Learn Secret Strategies All the Pro Marketers Use...Sign up for the Wordfeeder.com Email Newsletter and You'llReceive Your First F*ree E-Book in Our Holiday Gift-GivingSpree. Just drop your email address into the box at the bottomof the http://Wordfeeder.com Home Page." Okay, so are you ready to go on your own giving spree? Great.Here's to your holiday marketing success! Copyright 2005 Dina Giolitto. All rights reserved. Are YOU Content With Your Content? Get Top Secret Marketing Tipsfrom the Web's Biggest Gurus and Expert Authors on The FirstAnnual Web Content Awareness Day on FEBRUARY 9, 2006. Go to http://wordfeeder.com/wcad/landingpage.html for details. About the author: Dina Giolitto is a copywriting consultant and ghostwriter with10 years of experience writing corporate print materials and webcontent. Trust her with your next e-book, article series or webproject, and make a lasting impression on your audience ofinformation-hungry prospects. Visit http://www.wordfeeder.comfor more details.
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