Newsletters- A Win/win Marketing Tool
By Arleen M. Kaptur, Sat Dec 10th

Writing an e-zine or newsletter can be a lot of fun. If you area writer, then compiling articles and information is just partof your day’s work. If you are not a writer, there are numerouslists to subscribe to where you can get top-quality articles ona variety of subject matter.

Either way, newsletters are a great way to keep visitors to yoursite interested and giving them a reason to return and revisit.Keeping material current and new adds appeal and gives them theincentive to click back to your site and get even furtherinformation. Knowledgeable facts, offers, tips, or whatever yoursite is geared to, you can get people to enjoy visiting and keepreturning to find out more about your product, or servicethrough subscribing to your e-zine. How often should you publisha newsletter ? Waiting one month would be way too long andpreparing one daily can become tiresome and a chore. It wouldprobably take you away from other vital affairs and even yourfamily and personal life may suffer. Remember - you’re workingfrom home so you could enjoy and experience both worlds!

Striking a happy medium is a safe way to make sure thatsubscribers find enough inspiration and information with eachissue so that they click back and revisit. New material on yoursite, as well, will let newcomers be delighted and give youtheir name and e-mail address in return. If you still haveChristmas stories and articles in the middle of July, then youbetter be promoting a Christmas in July sale. If not, bring yoursite up to date and make it a great image for whatever you aremarketing. Promote it even further with an e-zine and give yourreaders more value for their time and effort. If it is apersonal site, then your family, friends, and neighbors deserveup to the minute happenings and not what happened last year.They probably are fully aware of all the details and

are nowseeking fresh insight into the activities of everyone elseinvolved.

Whether you have writing talent or not is not an excuse forletting your site “grow old.” or not to take advantage of agreat marketing tool. There are definitely places on theinternet to help you out. Writers are not really doing it fromthe goodness of their hearts, but yes, sometimes they do. Theyare also looking for exposure and far-reaching avenues that theymay never have the opportunity to tap into. They may be sellinga book, or some other commodity and need the exposure, just likeyou do. They have something of value to offer and so do you. Youhave subscribers that may never venture onto their sites, andtherefore, your e-zine or newsletter is a great way to reachthese people. Keeping your list of subscribers interested inyour particular subject matter, product or service is made a loteasier with publishing a short, informative, yet pointednewsletter. If you stray too far off the beaten path of yourparticular subject, there is always that “unsubscribe” button.So, keep to the subject, give them more features and facts, andyou will have happy readers and repeat visitors.

Having a website and preparing an e-zine or newsletter is awin-win situation. You get fresh, new content and the writersget exposure. With a deal like this, both of you will traveldown that internet avenue of success in your chosen fields.After all, isn’t this what friends are for? ENJOY! ©Arleen M.Kaptur

About the author:Arleen M. Kaptur has written numerous articles, and books(fiction/non-fiction) Websites: http://www.arleenssite.comhttp://www.Arleens-RusticLiving.comhttp://www.webspawner.com/users/rusticlivnghttp://topica.com/lists/simpleliving