"how To Effectively Use An Autoresponder"
By Jeff Schuman, Sat Dec 10th
"How To Effectively Use An Autoresponder" Written By JeffSchuman © 2004 http://www.Team-Schuman.com First of all let's define what an autoresponder is and what isdoes. An autoresponder is a feature that allows you to generateautomatic customized responses whenever a specific e-mailaddress receives an e-mail.
Typically, this feature is used by people when they are away,notifying the sender of an e-mail that the recipient is away andwill be back on a specified date. Alternatively, it can be used as a business tool to sendspecific responses with information, such as pricing informationif a customer sends an e-mail to a specific address, i.e.sales@yourdomain.com. Here's 10 effective ways you can use an autoresponder to improveyour time management and increase sales. 1. Collect names and email addresses. I use an autoresponder onmy website sign up form to capture customer information forfollow-up with my weekly newsletter 2. Publish a price list of all the products and services thatyou offer. You could also include order forms, productdescriptions, and other sales material. This is great way tokeep people up to date on what you sell. 3. Use it for training. When a new person joins me in a programI am in I follow-up with them with my autoresponder whichcontains a series of short messages designed to answer questionsabout the program as well as give them my contact information ifthey have any questions. 4. Give away free reports. This is a great way to capture yourprospects name and email address for future follow-up as well aspre-sell your product, program or service for future sales. 5. Use an autoresponder for frequently asked questions-FAQ's.Save yourself time and money by putting those questions and youranswers in an autoresponder format to respond to your customer. 6. Put testimonials from people you are doing business with nowin an autoresponder and
let people read them at their leisure.Everyone likes to read what satisfied customers have to say. 7. How about putting your entire website in an autoresponder. Aspeople surf the web after a couple of hours they don't rememberevery website they have been on. By emailing different pages ofyour website over a period of time they can learn about you aswell as come back to your website for future reference withouthaving to find it or bookmark it. 8. If you publish an eBook put the different chapters orexcerpts in your autoresponder. This will allow your customer todownload the eBook or just to read it as an email when you sendchapter by chapter over a period of time. 9. Do you archive issues of your ezine? If so put some of thebest ones in an autoresponder an let your prospects andcustomers access them through your autoresponder. This is agreat way to catch people up on your ezine as well as buildrelationships over a period of time. 10. Use your autoresponder for anything you can think of to keepin touch with people an a business and personal way. We haveused ours for Christmas lists, when our best friend was dying ofcancer, to train people on a product, to give updates on ourkids, and many more ways. To summarize let me say this. Get yourself a qualityautoresponder and use it. I personally feel 2 of the best areAweber and GetResponse. http://www.team-schuman.com/aweberhttp://www.team-schuman.com/getresponse They are reliable and and easy to use. It is a tremendous way tosave time and build relationships over a period of time. Thereare very few things I will spend money on to build my business,but a good autoresponder is at the top of the list. About the author:Jeff Schuman is a 20 year veteran of sales and marketing and hasmade over $35 million dollars in sales in that time. HisTeam-Schuman.Com website contains the Top 5 work at homewebsites, make money fast websites, make money articles, a freeclassified ad service and more. Vist it here today:http://www.Team-Schuman.com http://www.worlds-best-leads.com |
